The Field & Forge Co.
A new eCommerce website designed to create a stronger online shopping experience and give the business a more flexible platform for managing its growing product range.
Scope
eCommerce Strategy, Website Design, WooCommerce Development, Product UX, Technical Optimisation
Industry
Retail & eCommerce
Live Site
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The Field & Forge Co. had outgrown its existing online store. Managing products was becoming increasingly difficult, the customer journey was inconsistent and the website wasn't giving the brand the level of presentation it needed. We redesigned the online experience around the customer journey, from browsing products through to checkout. The new platform introduced clearer navigation, improved product and category layouts and a more flexible system for managing the growing product range. The website was designed to look polished while keeping the shopping experience straightforward across desktop and mobile.
What We Did
- eCommerce Website Design
- WooCommerce Development
- Product & Category Page Design
Outcomes
The result was a more modern and flexible eCommerce platform that gave the brand a stronger online presence and made the website easier to manage. The new setup also created a stronger foundation for future product expansion, SEO and digital marketing activity.
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