26 Nov
For any businesses, being found by local customers can make all the difference. Local SEO (Search Engine Optimisation) is the key to getting your business noticed in your area, without spending a fortune on advertising. By optimising your online presence, you make it easier for potential customers to find you exactly when they need your services.
Here’s a simple guide to help your business appear in local search results, attract more visitors, and convert them into loyal customers.
Here are 5 Local SEO Tips to Get Your Business Found
Tip 1: Optimise Your Google Business Profile
Your Google Business Profile (GBP) is your local SEO MVP. It ensures your business appears on Google Maps and in the ‘local pack’ — the top results when someone searches near them.
Make sure your profile includes:
- Your business name, address, and phone number (NAP) — keep it consistent everywhere
- Opening hours, especially if they change seasonally
- A clear description of your services
- Photos of your products, team, or premises
- Posts about offers, events, or news
- Regular updates signal to Google that your business is active and trustworthy.
Tip 2: Encourage and Respond to Reviews
Reviews aren’t just for boosting customer confidence, they also improve your local SEO ranking. Positive reviews help your business stand out and signal to Google that people trust you.
Here’s how to make the most of reviews:
- Politely ask happy customers to leave feedback via email, text, or in person
- Respond to all reviews, both positive and negative
- Mention your service area naturally in responses (e.g., “Thanks for the kind words! We love helping our Cardiff customers.”)
Consistent engagement shows that your business values its customers, which can attract even more local visitors.
Tip 3: Use Local Keywords on Your Website
Think about what your customers type into Google when looking for your services. Instead of just “plumber,” try “plumber in bedford” or “emergency plumbing services near me.”
Where to use these keywords:
- Page titles and meta descriptions
- H1 and H2 headings
- Website content
- Image alt text and captions
- Landing pages for specific areas
Local keywords help Google understand your business location and services, making it easier for nearby customers to find you.
Tip 4: Create Location-Specific Pages
If your business serves multiple areas, dedicated pages for each location can improve your visibility.
For example:
- /plumber-bedford
- /plumber-miltonkeynes
- /plumber-buckinghamshire
Each page should include:
- Location-specific information
- Local keywords
- Testimonials or case studies from clients in that area
- Maps or directions
This signals to Google and potential customers that you are active in their local area.
Tip 5: Ensure Your Website is Mobile-Friendly
Most local searches happen on mobile devices. If your website is slow, hard to navigate, or difficult to read on a phone, potential customers might leave before seeing what you offer.
Key mobile-friendly tips:
- Website loads in under 3 seconds
- Text is easy to read without zooming
- Buttons and forms are easy to tap
- Mobile design is clear and visually appealing
Use tools like Google Lighthouse to check your mobile performance and make improvements where necessary.
Common Local SEO Mistakes to Avoid
Even small errors can impact your visibility. Watch out for:
- Ignoring your Google Business Profile — keep it complete and updated
- Keyword stuffing — write naturally for people, not just search engines
- Inconsistent NAP across websites and directories
- Not targeting specific locations — be clear about where you serve
- Neglecting reviews — always ask, reply, and engage
Start Attracting More Local Customers Today
Local SEO is one of the most cost-effective ways for small businesses to attract more customers and compete with larger brands. By implementing these five simple tips, you can improve your visibility, build trust, and drive more local traffic to your business.
Start small, stay consistent, and watch your local presence grow.
How Dune Digital Can Help You Get Found Locally
At Dune Digital, we specialise in helping small businesses grow their local presence. From optimising Google Business Profiles and website content to building local citations and improving mobile performance, we make SEO simple and effective.
Get in touch today by filling out the contact form below and let us help your business be found by the right customers at the right time.
